This summer, I had the unique opportunity to spend time with some of the most well-known and sometimes, outspoken, thought leaders in the age space who offered two entirely different learning structures for their events. I gained a new perspective on collaboration and learning.
What do you immediately think of when you hear or see the words ‘emerging market(s)’? There is a good chance you may think of developing countries or developing economies. There is another way to look at emerging markets. How about the growing global cohort of older adults and the benefits of marketing to that group?